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Apple, Epic unveil lines of attack in App Store trial

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‘13 Minutes’

“As of April 2016, the human review process typically took approximately 13 minutes per app for new apps; and 6 minutes per app for updates to existing apps,” Epic said.

 

“In certain instances, reviews took less than a minute to review apps.”

 

Epic Games Store will become profitable in 2023, nearly five years after launch, because “it has front-loaded its marketing; and user acquisition costs to gain market share,” Epic disclosed in its filing. The Epic filing included data on Apple App Store revenue, but those details were redacted.

 

The Fortnite maker has earned more than $700 million in revenue from iOS customers during the two years; that the game was available on the App Store, according to Apple’s filing.

 

There is nothing preventing Epic Games from developing web apps for the iPhone; and allowing users to access them via the browser, the company added.

 

Apple also repeated its criticism of how Epic launched the fight, accusing the game maker of mounting a carefully orchestrated public-relations campaign; — with the hashtag #FreeFortnite — in a bid to set up its own payment system and app store on the iOS platform.

 

Apple Chief Executive Officer Tim Cook and Epic CEO Tim Sweeney are among the executives that will testify at trial.

 

Both companies have also engaged a small army of economists to lay out their positions to the judge.

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