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Billionaire Loading: Conor McGregor Sells Majority Stake In Whiskey Company For $600m

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Conor McGregor has sold his majority stake in his whiskey company in a deal worth a cool $600m ($430m).


Proximo Spirits, who previously held a 49 per cent stake in the Proper No 12 Whiskey company founded by the UFC star, have now acquired a majority share.

The $600m pay out goes to McGregor and fellow co-founders Audie Attar, the Dubliner’s long-term manager and agent and another business partner Ken Austin.

That number also includes the $250m the trio earned in the whiskey’s first two years of business with Proximo.

McGregor will maintain an active role and will remain the face of the brand.

‘Proper Twelve is my baby for life! I’m only warming up the barrels here!’ McGregor said. ‘What I have in store for you all will not only take Proper Twelve to the absolute pinnacle of Irish whiskey, but of all spirits!’


The former featherweight and lightweight champion has passionately promoted the brand since its launch in 2018, often appearing at press conferences with a bottle front and centre.

Proper 12 was also the ring sponsor for the heavyweight world title fight between Deontay Wilder and Tyson Fury in February 2020, with the logo emblazoned across the mat that night.

McGregor’s focus inside the octagon meanwhile is on Dustin Poirer, with the two set to meet in their trilogy fight at UFC 264 on July 10.

Photo Credit: Getty

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