Instagram will introduce new measures to nudge teenagers away from harmful content and encourage them to “take a break” from the platform.
As per The Verge, Facebook vice president of global affairs Nick Clegg shared, “We’re going to introduce something which I think will make a considerable difference; which is where our systems see that a teenager is looking at the same content over and over again, and it’s content which may not be conducive to their well being; we will nudge them to look at other content.”
He added that in addition to pausing plans for an Instagram Kids platform and giving parents optional controls to supervise teens; the company planned to introduce a feature “called ‘take a break’, where we will be prompting teens to just simply take a break from using Instagram.”
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Clegg didn’t provide a timeline for either feature. In response to an email from The Verge seeking further details; a Facebook spokesperson said the features are “not testing yet but will soon.”
The spokesperson pointed to a September 27 blog post by Instagram head Adam Mosseri which mentioned the company was “exploring” the features: “We announced last week that we’re exploring two new ideas: encouraging people to look at other topics if they’re dwelling on content that might contribute to negative social comparison, and a feature tentatively called “Take a Break,” where people could put their account on pause and take a moment to consider whether the time they’re spending is meaningful”.