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Inflation: cheeses, meats, alcohols, fish… these products that the French have abandoned in recent months & More Latest News Here

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The specialized institute NielsenIQ has published its half-year report on trends in in-store consumption. We discover the impacts of inflation in the daily life of the French, but also that of the heat waves which marked the summer of 2022.

This is the number one concern of the French (52%), ahead of global warming (43%), the war in Ukraine (32%) and the health crisis (11%). Raised at the end of August to 6.6%, inflation is now weakening twelve million households. This is seven million more than in December 2021, according to data from the firm NielsenIQ.

Promotion Rush

Enough to push the French to hunt for promotions: 21% of sales in mass distribution stores concern products at a discount.

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“They have paid more attention to their spending and are looking for promotions to preserve their purchasing power, notes Nicolas Léger, director of analyzes at NielsenIQ in a press release. Private labels have adapted to this new inflationary deal allowing them to earn market shares, on their emblematic categories, but also certain inflationary ones.”

Return to the office and restaurant

Consumers have also adapted. And in particular families, which seem to be the category most affected by inflation. According to data from mid-August 2022, they reduced their purchases of alcohol by 11.4% and those for cleaning products by 6.9%.

NIELSENIQ

Fresh products are particularly affected by the change in attitude of the French with regard to their purchases: – 12.4% for fishmongers, – 10.6% for butchers, – 9% for cheese and – 8.8% for fruits and vegetables. Beyond inflation, NielsenIQ justifies these cuts by the “return to the office” and “the possibility of returning to the restaurant”, compared to a year 2021 more strongly marked by the health crisis.

Beer sales on the rise

Contrary to these global trends, “summer has been a booster in the consumption of seasonal products”, reveals Nicolas Léger. With the heat wave, some sales have exploded. This is the case for foggers (+129%), ice cream (+31.4%), flavored waters (+23.9) and sunscreen products (21.1%).

NIELSENIQ

The French also drank a lot of beer this summer, with an increase in turnover of 32.2 million euros on these products.

Inflation: cheeses, meats, alcohols, fish… these products that the French have abandoned in recent months
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