Over the past two years, Taco Bell has increasingly focused on the meatless items it carries in its stores across the country. This assortment expands again Tuesday…at least in a mid-sized US market. On Tuesday morning, the fast food restaurants announced a new “Beyond Meat Carne Asada Steak.” Made by Beyond Meat, this plant-based protein will be available in a few different products.
According to the company, the primary product is a quesadilla using planet-based meats, although it can be used in any ingredient. No additional cost will be added for those who wish to exchange meat for anything they order. There’s one simple catch, if you will—the new steak will only be available at participating locations in Dayton, Ohio for a limited time as a trial run.
“At Taco Bell, we’ve always believed that anyone should be able to choose vegan menu items without compromising on the flavors they crave,” Liz Matthews, chief creator of Taco Bell, said in a press release. “That’s why we at Taco Bell are thrilled to reveal the result of our long-standing partnership with Beyond Meat, which has never before been in the QSR industry. The vegan carne asada steak is just the latest step in our history in creating some of the most unique and worthy offerings for all fans “.
In August, Taco Bell announced that it was testing a plant-based protein based on ground beef. Prior to that, the chain tested Chaluba’s nude vegan chicken.
“We know that consumers are looking for a variety of protein options that are better for our planet without compromising on taste, so we are very excited to launch our innovative new Beyond Carne Asada Steak,” added Dariush Ajami, Beyond Meat’s Chief Innovation Officer. “Designed to complement the delicious, bold flavors that Taco Bell is known for, Beyond Carne Asada Steak delivers the delicious taste and texture of marinated grilled steak with the added benefits of plant-based meat.”
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